Fairshake Allocates $5 Million to Boost Barry Moore’s Alabama Senate Campaign
Bloomberg reports that the crypto‑focused super‑PAC is launching a five‑week advertising blitz, featuring a Trump endorsement, as the former congressman seeks the GOP nomination for the U.S. Senate.
ALABAMA — An affiliate of the crypto‑industry political action committee (PAC) Fairshake, the group Defend American Jobs, has announced a $5 million media buy to support Rep. Barry Moore in his bid for the U.S. Senate. The spending will begin this week and will run for five weeks across broadcast television and the Fox News Channel. The ads will spotlight former President Donald Trump’s endorsement of Moore, a candidate widely regarded as “strongly supportive” of cryptocurrency legislation.
Who is Fairshake?
Fairshake is one of the most prominent crypto‑aligned super‑PACs in Washington. Backed by a coalition of blockchain firms—including Coinbase, Ripple Labs, and other major players—the organization raised roughly $130 million during the 2024 election cycle to back candidates who favor a permissive regulatory environment for digital assets. In January, Fairshake disclosed that it held $193 million in cash ahead of the 2026 midterm contests, positioning it to be a decisive spend‑engine for crypto‑friendly politicians.
Barry Moore: A Pro‑Crypto Candidate
Moore, first elected to the House of Representatives in 2020, sits on the Agriculture Committee, where he helped shepherd the Digital Asset Market Clarity Act—legislation aimed at providing clearer regulatory guidance for digital‑asset markets. He has repeatedly voiced support for the industry, stating that “crypto is not a fad” and emphasizing its relevance to Alabama’s economic future. A review by the advocacy group Stand With Crypto rates him as “strongly supportive,” a label he shares with Alabama Attorney General Steve Marshall, his main rival in the Republican primary.
The Campaign Strategy
Fairshake’s $5 million purchase will fund a series of televised spots that pair Moore’s platform with Trump’s praise for his stance on digital assets. According to a statement attributed to the PAC, the group intends to “stand with Barry Moore, a leader who will fight for economic growth and make America the crypto capital.” The timing coincides with the run‑up to the May primary, when Republican voters will choose their nominee ahead of the November general election.
Context: Crypto PAC Spending in 2026
The 2026 election cycle is already seeing heightened involvement from cryptocurrency interests. In addition to Fairshake’s cash reserves, other industry‑backed groups such as a Trump‑aligned PAC funded by Gemini Trust Company and the parent of Crypto.com have contributed sizable sums to political advertising. These contributions reflect an ongoing strategy by the sector to shape policy outcomes by supporting legislators who champion a permissive stance toward digital assets.
Analysis
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Signal to Regulators: By front‑loading a substantial ad buy in a key Senate race, Fairshake is signaling to Washington that the crypto sector will continue to invest heavily in political influence. Success for Moore could translate into a more favorable legislative environment for the industry, particularly around issues like market‑clearing definitions, tax treatment, and interstate commerce.
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Impact on the Primary: While a Bloomberg poll cited by the Alabama Daily News shows Moore trailing Attorney General Marshall among Republican voters (17% vs. 26%), the infusion of a high‑profile ad campaign—especially one featuring a Trump endorsement—could narrow the gap. However, the ultimate effect will hinge on voter receptivity to both the crypto angle and the Trump tie‑in.
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Regulatory Landscape: With the Federal Trade Commission, Securities and Exchange Commission, and Treasury Department still debating the scope of crypto regulation, a Senate seat occupied by a pro‑crypto advocate could shape forthcoming bipartisan bills. Moore’s prior involvement with the Digital Asset Market Clarity Act suggests he possesses both the interest and the experience to influence future policy.
- Industry Expectations: The $5 million spend is modest compared with Fairshake’s overall war chest but is strategic in targeting a single, high‑stakes race. Industry watchers see this as a test case: if Moore wins, other crypto‑aligned PACs may increase their spend in similar races, further embedding crypto interests in the federal legislative process.
Key Takeaways
- Financial Commitment: Fairshake’s affiliate is investing $5 million in a five‑week TV ad campaign to support Barry Moore’s Senate run, featuring a Trump endorsement.
- Candidate Profile: Moore is rated “strongly supportive” of cryptocurrency by advocacy groups and has a legislative record that includes the Digital Asset Market Clarity Act.
- Industry Strategy: The spend reflects a broader trend of crypto‑related PACs using sizeable advertising budgets to influence key elections, aiming to secure a favorable regulatory environment.
- Potential Impact: A Moore victory could bolster the crypto industry’s lobbying position in the Senate, while the campaign’s effectiveness will depend on voter response to the crypto message and the Trump endorsement.
As the Alabama primary approaches, the intersection of political finance and cryptocurrency policy is set to become a focal point for both voters and industry stakeholders. The outcome of this race may serve as an early barometer for how effective big‑money crypto lobbying can be in shaping the next wave of U.S. financial regulation.
Source: https://cointelegraph.com/news/fairshake-barry-moore-alabama-senate-crypto?utm_source=rss_feed&utm_medium=feed&utm_campaign=rss_partner_inbound
