Crypto.com Spins Off Prediction‑Market Unit as Stand‑Alone Platform OG
San Francisco, Feb. 4 — Crypto.com announced the launch of OG, a dedicated prediction‑market platform that will initially operate only in the United States. The service is built on Crypto.com Derivatives North America (CDNA), a CFTC‑registered exchange and clearinghouse, and aims to compete with established players such as Polymarket and Kalshi.
A rapid rise fuels the spin‑out
Crypto.com introduced a “sports event trading” product for U.S. users in December 2024. Since then, the company reports a 40‑fold increase in weekly activity across its prediction‑market offering. Co‑founder and CEO Kris Marszalek said the sustained growth justified creating a separate, purpose‑built platform.
Nick Lundgren, Crypto.com’s chief legal officer and newly appointed CEO of OG, described the prediction‑market sector as a “deca‑billion‑dollar industry.” The spin‑out therefore positions Crypto.com to capture a larger share of a market that is expanding at a break‑neck pace.
Market backdrop
Prediction markets have surged from under $100 million in monthly volume at the start of 2024 to more than $13 billion by the end of 2025, according to International Banker. Leading platforms Polymarket and Kalshi together recorded $37 billion in contracts traded in 2025, and secured $3.6 billion in equity financing during the same year.
Wall Street firms are also testing event‑linked contracts, signaling a broader institutional appetite for the model. Analysts at Citizens Financial Group project industry revenues to climb from roughly $2 billion today to over $10 billion by 2030.
Competition heats up
OG enters a crowded U.S. landscape. Coinbase recently partnered with Kalshi to roll out a prediction‑market product across all 50 states, and Hyperliquid disclosed plans to add similar functionality. The entry of a CFTC‑regulated exchange could give OG a compliance edge, but it must still win users in a space where network effects and liquidity are critical.
What OG brings to the table
| Feature | Potential Impact |
|---|---|
| CFTC‑registered backing | Greater regulatory confidence for institutional participants and U.S. retail users. |
| Standalone UI/UX | Tailored experience separate from Crypto.com’s broader suite, possibly attracting dedicated traders. |
| U.S.‑only launch | Allows the team to focus on compliance and market‑making before a global rollout. |
| Crypto.com brand | Leverages an existing user base of over 50 million registered accounts. |
Analyst view
- Liquidity considerations: OG will need to attract market makers quickly to match the depth offered by Polymarket and Kalshi. Early incentives or partnership programs could be decisive.
- Regulatory posture: Operating under a CFTC‑registered entity may reduce the risk of enforcement actions that have plagued other crypto‑focused prediction platforms.
- Growth trajectory: If the 40x weekly growth rate observed over the past six months continues, OG could become a top‑tier player within a year, especially as the overall market expands toward the $10 billion revenue mark forecast for 2030.
Key takeaways
- Crypto.com has formalised its prediction‑market business as OG, a stand‑alone platform built on a CFTC‑registered exchange.
- The U.S. market is the first (and currently only) jurisdiction for OG, reflecting a cautious regulatory approach.
- Industry momentum is strong: monthly volumes have risen >130‑fold since early 2024, and total annual trading volume topped $37 billion in 2025.
- OG will compete directly with Polymarket, Kalshi, and emerging entrants such as Coinbase’s Kalshi partnership and Hyperliquid’s proposals.
- Success will hinge on securing liquidity, maintaining regulatory compliance, and converting Crypto.com’s existing user base into active prediction‑market participants.
The launch of OG underscores the accelerating mainstream interest in event‑based trading and positions Crypto.com to capture a slice of a market that analysts estimate could be worth tens of billions of dollars within the next decade.
Source: https://cointelegraph.com/news/crypto-com-launches-new-prediction-market-platform-after-40x-growth?utm_source=rss_feed&utm_medium=feed&utm_campaign=rss_partner_inbound
